Why James Dyson couldn't keep his electric car dream alive

(BLOOMBERG)

AW

By:

ALEX WEBB

B

By:

Bloomberg

|

October 11, 2019 07:48 PM

The reason it was even conceivable for Dyson Ltd. to make an electric car may also have been why its project was doomed to fail: They're simply too easy to make. The British company, best known for its expensive vacuum cleaners, has now abandoned its $2.5 billion plan to branch out and take on the likes of Tesla Inc. and Volkswagen AG.

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