From the Model T to Model X, the past century has achieved automotive evolution that astounds as much as it imbues promise for innovation yet to come. Manufacturers with an eye to the future know that potential lies heavily in digital transformation, which is estimated to create $100 trillion in value across all industries over the next decade, according to the World Economic Forum. Within the automotive industry, the widespread influence of digitization and the Fourth Industrial Revolution — from electrification and autonomous vehicles to market structures that shift away from individual ownership — have changed the game dramatically.