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BMW, Amazon Alexa CES collaboration marks next phase of voice assistant battle

BMWs Stephan Durach and Amazons Dave Limp
BMW's Stephan Durach and Amazon's Dave Limp at the Amazon Devices and Services launch event. (BMW)
MB
By:
Molly Boigon
January 08, 2024 04:37 PM

BMW said at CES that it will start to use Amazon Alexa technology in its voice assistant in some of its models this year.

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