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Cars & Concepts

Rivian, Lordstown, Tesla try to shake up pickup market with fresh features

The wheel-hub motors on the Lordstown Endurance are unique, but the truck’s future is on uncertain ground.
The future for the Lordstown Endurance pickup is on uncertain ground.
LI
By:
Laurence Iliff
RT
By:
Richard Truett
|
January 01, 2023 05:00 AM

Rivian Automotive beat the Detroit 3 to market with an electric pickup last year, challenging traditional truck orthodoxy with a playful design for high-end buyers.

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