Kia to start at $35K with range of affordable EVs

Kia EV5 — The EV5 is the global compact crossover leading off Kia’s coming lineup of small- to medium-sized affordable EVs meant to stoke mass volume sales for the brand. (HANS GREIMEL )

October 12, 2023 06:00 AM

YEOJU, South Korea — Kia wants to break the price barrier to electric vehicle adoption with a new wave of mass-market compact EV nameplates that will start in the mid-$30,000 range.

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