BMW CEO promises 'benchmark' range, prices from new EVs

BMW I Vision Dee concept 2023.jpg — BMW previewed elements of the technology for Neue Klasse (German for new class) models with the I Vision Dee concept.

January 12, 2023 05:00 AM

LAS VEGAS -- BMW Group’s full-electric alternative to the 3 Series and other vehicles underpinned by the Neue Klasse architecture will become the industry’s range, charging speed and pricing “benchmark,” BMW CEO Oliver Zipse said.

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