BYD launches Denza premium brand in Europe as BMW, Mercedes rival

Side view of the Denza Z9 — The Denza Z9 GT sports wagon will be available as a full-electric or hybrid model in Europe. (REUTERS)

April 07, 2025 02:45 PM

MILAN — Chinese electric vehicle giant BYD launched its premium Denza brand in Europe, aiming to support its expansion in the region and compete with top-end German manufacturers such as BMW and Mercedes-Benz.

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