Mini dealer council leader: Dealers will tout fresh lineup, focus on affordability in ’25

BMW’s Mini brand rolls into 2025 with 105 U.S. dealers, a fresh lineup, the highest quality ratings in its history and attractive pricing on most models relative to the rest of the market. A well-equipped base model three-door Cooper hatchback, for example, has a sticker price that’s about $20,000 under today’s average transaction price.