The Subaru way: How a Buick-GMC retailer deals with tight inventories

Sommer's Buick-GMC salespeople are "talking about incoming units as soon as they meet the customers," says dealer principal Wally Sommer, left, with his son, Grant Sommer, general manager.

June 28, 2021 04:00 AM

Largely empty lots sprinkled with just a few demo cars. Salespeople digging deep into the order book to find vehicles for waiting customers. General managers desperately negotiating with factory reps for more allocation.

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