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Best Practices

Bridging the gap between sales, service

The Ferman meetings serve an educational function. General Manager Brad Wise, foreground, chooses books for discussion that emphasize the shared mission of dealership personnel.
DM
By:
David Muller
May 06, 2019 04:00 AM

The walls between sales and service at dealerships can be both physical and metaphorical. Brad Wise, general manager of Ferman Chevrolet and Ferman Mazda in Tampa, Fla., has recognized the divide.

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