Bergstrom installs culture of cleanliness

CEO John Bergstrom meets detailers Brayden Ivory and Cassie Demars on the annual inspection day. (Ken Wysocky)

KW

By:

Ken Wysocky

June 03, 2019 04:00 AM

APPLETON, Wis. — It's 10:15 a.m. on a Thursday, and John Bergstrom is a man on a mission: a roughly 300-mile, one-day road trip to visit the 26 franchised dealerships and assorted body shops and used-car facilities that make up Bergstrom Automotive.

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