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Automakers

Why automakers missed 'too ambitious' online sale targets

Online car buying iStock Arc 2024
Volvo this year abandoned its target of transacting half of global sales online by 2025. (ISTOCK)
AM
By:
Andrea Malan
DA
By:
Douglas A. Bolduc
|
June 27, 2024 04:00 AM

FRANKFURT -- It wasn’t long ago that several automakers set their sights on selling cars digitally from start to finish.

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