Fiat CEO welcomes new models under Stellantis

Olivier Francois is one of Stellantis' busiest executives, with CEO roles at Fiat and DS Automobiles, as well as being chief marketing officer for the whole group, a position he held at Fiat Chrysler Automobiles prior to its 2021 merger with PSA Group. Fiat, Stellantis' best-selling brand globally, is benefiting from new investment and synergies from other brands in the group. It is about to launch four new models for Europe in the next four years. The models were a suprise announcement earlier this year, in a video released as the Geneva auto show opened, even though Fiat was not at the show. Francois discussed the latest at Fiat, DS and Stellantis marketing in an interview with Automotive News Europe Associate Publisher and Editor Luca Ciferri and News Editor Peter Sigal.