Toyota, Dentsu team up to improve marketing strategy

(Bloomberg/Bloomberg)

SM

By:

SAKURA MURAKAMI

R

By:

Reuters

|

September 16, 2020 11:14 AM

TOKYO -- Toyota Motor Corp. and advertising firm Dentsu Group Inc. and have agreed to form a business alliance and establish two companies to improve Toyota's communications and digital transformation strategy, Dentsu said in a statement Wednesday.

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