Stellantis drops Peugeot's return to U.S. market

Peugeot 508 18 web.jpg — PSA had brought at least one Peugeot 508 (shown) to the U.S., and planned to homologate models in preparation to bring the brand back to the North American market after an absence of nearly 30 years.

March 08, 2021 11:03 AM

PARIS -- Stellantis has halted a plan to bring back the Peugeot brand to the U.S. market, saying it wants to concentrate on “existing brands” in North America after the merger of PSA Group and Fiat Chrysler Automobiles gave the new group a broader geographical reach.

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