Sold: Morgan Motor Co.

Even British traditions die eventually. After 110 years of family ownership, Morgan Motor Co. has new owners. At the Geneva auto show last week, Morgan officials announced they sold a majority share to Investindustrial, an Italian investment firm that has stakes in Aston Martin and motorcycle maker Ducati. Morgan sells about 700 hand-built cars a year and was one of the last British-owned automakers. The sale price was not disclosed.