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Automakers

Higher truck incentives dim Ford's outlook

Ranger
Incentives on the Ranger midsize pickup as a percentage of its average transaction price are 12.2 percent, nearly double the segment average of 6.2 percent, according to Power Information Network data provided to Automotive News.
MM
By:
Michael Martinez
October 28, 2019 04:00 AM

DETROIT — Ford Motor Co. has had to offer more incentives on its pickups and a recently freshened crossover than planned, taking a bite into profits and contributing to a reduction in the company's full-year outlook.

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