Detroit automakers have long relied on in-house innovation for competitive advantages and bragging rights, but for next-generation electric and driverless technologies they are adopting a new strategy: If you can’t beat ’em, join ’em.
Detroit automakers have long relied on in-house innovation for competitive advantages and bragging rights, but for next-generation electric and driverless technologies they are adopting a new strategy: If you can’t beat ’em, join ’em.