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Mark Rikess
Mark Rikess is president of Rikess Group, which does consulting for automotive retailers, manufacturers and vendors.
Mark Rikess is president of Rikess Group, which does consulting for automotive retailers, manufacturers and vendors.
Latest from Mark Rikess
Dealers: Focus on experience, not price
Dealers should focus on the customer experience, more than the price, to maximize competitiveness in the retail market.
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