Automakers

Maserati seeks to reverse sales, profit slide after being treated 'almost like a mass-market brand'

Maserati needs new products such as the Alfieri that was unveiled as a concept at the 2014 Geneva auto show.
November 17, 2018 05:00 AM

MILAN -- Fiat Chrysler Automobiles' slumping Maserati business is a headache for new CEO Mike Manley after the brand’s profitability and vehicle sales went into a steep slide. Manley has blamed the luxury unit’s problems partly on mistakes that saw it managed "almost as if it were a mass market brand."

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