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Manufacturing

Why Cadillac's New York move failed

Gerald Schorin has written executive speeches and marketing programs for Cadillac, Oldsmobile, Pontiac, Ford Division, Lincoln-Mercury, Jaguar and numerous others. He was formerly associate professor of advertising at Michigan State University and has worked as an ad agency creative director and chief marketing officer.
GS
By:
Gerald Schorin
October 15, 2018 05:00 AM

No one who has ever worked in Detroit's auto manufacturing sector could possibly be surprised by General Motors bringing Cadillac back home after a four-year foray in trendy Manhattan.

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