Best Practices

Waze routes more service work to Kia store

Kia of Bedford's David Gruhin says the Waze ads range from service discount offers to promotions of the waiting area's amenities.
August 13, 2018 05:00 AM
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Waze guides the way
Kia of Bedford has used targeted advertising on smartphone navigation app Waze to significantly increase its service and maintenance business.

Editor's note: Kia of Bedford began working with PureCars in November 2016. A previous version of this article had the wrong date.

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