Marketing

An electric NASCAR? Why not?

Racing is one of the great indulgences of the people who run the auto industry –- and why some got into the business in the first place. This section focuses on their love of speed and competition. (AUTOMOTIVE NEWS ILLUSTRATION)
May 20, 2018 05:00 AM

The online video network Rated Red lit up the Internet last month with a puzzling report that NASCAR — synonymous with deafening engine roars and pungent gasoline vapors — would go all electric by 2021, inspired by the promise of a new 250-mph electric roadster from that uniquely American automaker, Tesla.

Staying current is easy with newsletters delivered straight to your inbox.