Toyota's truck translator

NoneMike Sweers: Toyota's man from TrucklandTitle: Executive general manager, CV Company Age: 54 Nationality: U.S. Education: B.S. in mechanical engineering, University of Detroit Joined Toyota: 1990 Family: 3 daughters Project portfolio: Tundra, Tacoma, Sequoia, 4Runner, FJ Cruiser Before Toyota: Worked at Chrysler Corp. and General Motors' Oldsmobile Division Big Break: Becoming Tundra chief engineer in 2010 Wheels in Japan: No “trucks.” First a Prius, next a Harrier, then a C-HR On future of trucks: “Now that trucks are socially acceptable to be the primary vehicle in the family, I just think the truck guys are going to take over the world. That's my evil plan.” On love for trucks: “I have a lot of passion for trucks. I consider myself a truck guy. I grew up with trucks. I learned to drive on trucks. Everybody in my family drives trucks. We enjoy trucks.” On the joy of engineering: “You want to motivate me, tell me it can't be done, and I will do that job. This is what engineers live to do.” TOYOTA CITY, Japan — Toyota's truck guy in Japan, Michigan transplant Mike Sweers, looks straight out of central casting as he struts across the Toyota City technical center campus in his close-cropped goatee, auto-tinting eyeglasses and black cowboy boots.

Toyota's truck translator

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