CategoryMarketing

For Tesla, a rocket launch trumps the Super Bowl for buzz

Elon Musk's cherry red Tesla Roadster floated through space to the cheers of a crowd and David Bowie's "Life on Mars?" at the end of a 43-minute webcast that drew millions of viewers Tuesday. (REUTERS)
DH
By:
Dana Hull and Keith Naughton
February 07, 2018 05:00 AM

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