For Tesla, a rocket launch trumps the Super Bowl for buzz

Elon Musk's cherry red Tesla Roadster floated through space to the cheers of a crowd and David Bowie's "Life on Mars?" at the end of a 43-minute webcast that drew millions of viewers Tuesday. (REUTERS)

By:

Dana Hull and Keith Naughton

February 07, 2018 05:00 AM

Kia may have scored some kudos and Lexus attracted eyeballs with Super Bowl ads on Sunday. But no auto brand has pulled off a publicity stunt quite like the one Tesla Inc. just managed.

Featured Stories

BYD unveils faster-charging EV platform that powers 249 miles of range in 5 minutes

Honda to buy hybrid batteries from Toyota’s $13.9B N.C. complex as tariff workaround, report says

The 3 most probable tariff scenarios auto faces, according to S&P

Foxconn nears EV deal with two Japan companies after collapse of Honda-Nissan talks, report says

Latest News

Former subprime lender sentenced to four years in prison

Daily 5 report for March 17: Tariffs make for strange bedfellows as Toyota and Honda team up

Genesis names Amy Marentic as new CMO after Drew Slaven’s quick exit

Toyota Financial’s Anna Sampang to lead expanded customer efforts; Amazon exec to take chief information officer role

Staying current is easy with newsletters delivered straight to your inbox.

See More in Marketing

GM, Tesla win S&P Global Mobility’s 2024 Automotive Loyalty Awards

Daily 5 report for Feb. 24: Another casualty of the EV pullback: Naming conventions

TikTok’s new auto ads — what car brands and dealerships should know

Behind Jeep’s Harrison Ford Super Bowl ad

Staying current is easy with newsletters delivered straight to your inbox.