Best Practices

Treating new cars like works of art

Sterling Motorcars CEO Thomas Moorehead, left, toasts Fazal Sirhandi on the purchase of his Rolls-Royce Ghost.
December 18, 2017 05:00 AM
It's showtime
Sterling Motorcars in Sterling, Va., makes final deliveries a full production, much like the unveiling of a work of art or a ribbon-cutting ceremony.

STERLING, Va. — At many dealerships, customers taking delivery of a vehicle would be fortunate to walk away with a handshake and keys to the car. But ultraluxury vehicles call for extraordinary experiences.

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