Automakers

Wanted: Product presenters, not salespeople

Today's BMW “Geniuses” provide instruction on high-tech features, but the product presenters in the stores of the future will do even more — arranging financing and delivering the car.
November 26, 2017 05:00 AM

This article is included in Part 4 of “Redesigning the Industry,” a 5-part Automotive News series exploring the future of a business in the throes of change. Part 4 focuses on the turns auto retailing might take in the age of mobility. Part 5 will appear in our Dec. 4 issue and focus on what the industry’s power structure might look like by 2030.

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