Tesla's big Model 3 bet rides on risky assembly line strategy

Tesla is counting on the Model 3 to help it become profitable. (BRIAN WILLIAMS\/SPIEDBILDE PHOTOS)

AS

By:

Alexandria Sage

April 24, 2017 05:00 AM

Tesla CEO Elon Musk took many risks with the technology in his company's cars on the way to surpassing Ford Motor Co.'s market value.

Featured Stories

Here’s our list of the 2025 Top 150 dealership groups

Here’s our list of the 2025 Top 150 dealership groups

Dealership groups on 2025 top 150 list compete, consolidate and grow together

Dealership groups on 2025 top 150 list compete, consolidate and grow together

Volvo brings back Hakan Samuelsson as CEO

Volvo brings back Hakan Samuelsson as CEO

Trump says he ‘couldn’t care less’ if automakers raise prices for tariffs

Trump says he ‘couldn’t care less’ if automakers raise prices for tariffs

Latest News

Volvo brings back Hakan Samuelsson as CEO

Dealership groups on 2025 top 150 list compete, consolidate and grow together

Read the Automotive News Digital Edition for March 31

No sign Trump will honor U.S. auto tariff protections won by Canada, Mexico in 2018

Staying current is easy with newsletters delivered straight to your inbox.

See More in Automakers

Trump tariffs will force Europe’s automakers to rethink strategy, ACEA says

Porsche, Mercedes face $3.7B hit from U.S. auto levies

Canada’s auto industry outraged over Trump tariffs

Hyundai Canada launches nonprofit to fight childhood cancer, and other news from across Canada

Staying current is easy with newsletters delivered straight to your inbox.