Lincoln's Job 1: Getting to know you

Lincoln's optional Perfect Position Seats in the Continental were inspired by high-end office furniture and seats on private jets. Rear seat passengers can recline and get a massage. The luxury brand is looking for ways to differentiate itself from parent Ford and other luxury brands.

April 17, 2017 05:00 AM

As Ford Motor Co. introduces premium features and more expensive trim levels in its mainstream vehicles, Lincoln is taking a novel path to differentiate itself.

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