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Branding iron
AutoNation's brand-extension strategy includes these fixed-ops elements
- Service Now centers at AutoNation USA used-vehicle stores (5 stores to open this year; 20 more in the next several years)
- AutoNation-branded Precision Parts and Auto Gear accessories
- At least 18 additional collision and repair centers in the next 2 years, along with the 70 free-standing body shops AutoNation now owns and operates
FORT LAUDERDALE, Fla. -- AutoNation Inc. is spending big to win back its car and truck buyers who have defected to aftermarket service and parts competitors -- or to keep them from straying in the first place. It intends to hold onto these customers for life.
