Gulf States Toyota connects TV ads to dealer visits

The ads ran in DirecTV inventory and featured Toyota's familiar spokeswoman, Jan, talking to an enthusiastic shopper about the Camry sales event.

By:

Kate Kaye

January 12, 2017 05:00 AM

In June and July, 652,000 households in Arkansas, Louisiana, Mississippi, Oklahoma and Texas saw at least twice as many TV ads promoting summertime deals on the Toyota Camry as others in the region.

Featured Stories

High used-car prices stuck in neutral amid slim pickings

From the Newsroom: Automotive News staff discuss the week’s Trump tariff news

Virtual reality brings technician training to schools, communities without automotive programs

Cadillac tries to crack Japan, rest of world, with right-hand EVs amid tariff tiff

Latest News

After a turbulent week, Canada’s auto industry takes a breath, with tariffs paused, for now

Daily 5 report for March 7: GM’s path to vehicle autonomy

From the Newsroom: Automotive News staff discuss the week’s Trump tariff news

Cadillac tries to crack Japan, rest of world, with right-hand EVs amid tariff tiff

Staying current is easy with newsletters delivered straight to your inbox.

See More in Manufacturing

From the Newsroom: Automotive News staff discuss the week’s Trump tariff news

Dealerships seek certainty amid Trump tariffs uncertainty

Top 5 stories of the week: Tariff roller coaster; Stellantis reverses supplier policy

Live updates on tariffs: Auto industry weighs options after 1-month exemption

Staying current is easy with newsletters delivered straight to your inbox.