Best Practices

Uber lifts Toyota dealership's marketing

Toyota of Plano has aggressively targeted Uber drivers in the hope that they will recommend the dealership to their passengers. "Word of mouth is still the best advertising there is," says General Manager Rusty Gentry.
July 06, 2015 05:00 AM
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Bet the Uber
Toyota of Plano offers its best deals to Uber drivers, who make up about 6 percent of the store's new-car buyers and provide word-of-mouth advertising for the dealership.

Hail a black car by smartphone in the Dallas area, and there's a decent chance you'll find "Toyota of Plano" on the license plate frame.

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