CategoryBest Practices

Uber lifts Toyota dealership's marketing

Toyota of Plano has aggressively targeted Uber drivers in the hope that they will recommend the dealership to their passengers. "Word of mouth is still the best advertising there is," says General Manager Rusty Gentry.
Author
GN
By:
Gabe Nelson
July 06, 2015 05:00 AM

Featured Stories

TitleVW’s U.S. dealers brace for yet another CEO change
ImageVW’s U.S. dealers brace for yet another CEO change
TitleVW’s Cupra brand in talks with Penske Automotive on U.S. market entry by 2030
ImageVW’s Cupra brand in talks with Penske Automotive on U.S. market entry by 2030
TitleNext Hyundai CEO Jose Muñoz says hybrid flexibility, U.S. commitment key to success
ImageNext Hyundai CEO Jose Muñoz says hybrid flexibility, U.S. commitment key to success
TitleTop 5 stories of the week: Where Stellantis is cutting jobs; Trump tariff effects
ImageTop 5 stories of the week: Where Stellantis is cutting jobs; Trump tariff effects