Best Practices

Dealer's wine shop spawns bar/service lane

Kent & Co. Wines, left, in Fort Worth, Texas, is an offspring of the wine store at Frank Kent Cadillac. The downtown wine bar allows service customers to skip the trip to and from the dealership, 20 minutes away.
June 15, 2015 05:00 AM

When Will Churchill and his twin sister, Corrie Watson, opened a small fine wine shop inside their Fort Worth, Texas, Cadillac dealership three years ago, it was a novel idea they hoped would at least break even and maybe help with customer satisfaction.

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