Marketing

VW shows off GTI Supersport concept for video game

The GTI is “powered” by a 503 hp VR6 TSI engine.
April 14, 2015 05:00 AM

Volkswagen has unveiled a second high-performance concept for “Gran Turismo 6” on the Playstation 3 game system.

The Volkswagen GTI Supersport Vision Gran Turismo was released today. The “classic Golf design is instantly recognizable” within the concept, according to the game.

The Vision Gran Turismo initiative, which calls for automakers to dream up concepts for the game, came about to mark the 15th anniversary of the gaming franchise.

Car companies now see the gaming world as a key market that builds brand affinity among the next generation of buyers. Design teams from Aston Martin, BMW, Mazda, Infiniti and others have introduced concepts. Mercedes-Benz was the first to do so.

After downloading an update, gamers can add the VW GTI Supersport to their virtual garages by completing a lap in a new seasonal event, which is available for a limited time, or purchasing it from the Vision GT area within the “CARS” section in “My Home.”

“The first impression of this racer already shows that the Supersport is what fans want and is designed for racing,” Volkswagen said.

The hardtop car joins the GTI Roadster Vision Gran Turismo, which was released last year.

The GTI is “powered” by a 503 hp VR6 TSI engine and combined with a seven-speed dual-clutch gearbox and 4MOTION four-wheel drive. It has a top speed of 186 mph.

 

The car rides on 20-inch GTI wheels and has two GTI stripes between the wheels, above the side sill.

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