Best Practices

'Apple way' inspires Seattle dealer

Dealer Brad Miller's side-by-side Honda and Toyota showrooms opened last week near Seattle's stadium district.
March 30, 2015 05:00 AM
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New home, new ways
Brad Miller's new Honda and Toyota stores near Seattle's stadium district have revamped their sales practices, restructuring sales commissions, eliminating the F&I handoff and moving to no-haggle pricing and financing.
RETAIL07_303309997_H2_-1_WRATMAFENIJK.jpg Miller: The traditional way of auto retailing is on the way out.

Brad Miller, who owns Honda and Toyota stores in booming downtown Seattle, knows the traditional way of selling cars. And he knows he doesn't like it.

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