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Volkswagen's marketing boss Shahani tunes into dealers for ad suggestions

Vinay Shahani says dealers' ideas were crucial to VW's TDI Clean Diesel Event, left, and Turbocharged Sales Event, right.
RB
By:
Ryan Beene
November 10, 2014 05:00 AM

WASHINGTON -- At his first meeting with Volkswagen's dealer marketing advisory council last winter, Vinay Shahani shook things up.

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