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Sonic: Time to make a deal
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"SOMETHING COMPLETELY DIFFERENT
Excerpts from our interviews with Scott Smith, Sonic President, and Jeff Dyke, Sonic executive vice president of operations and chief overseer of the rollout. |
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Smith on this project being a "petri dish" |
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Smith reflecting on how the new process differs from what he practiced as a salesman |
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Dyke: "We're really not trying to sell anybody anything" |
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Dyke on initial glitches |
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Dyke on the results of the program |
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Scott SmithSonic President
"It's out petri dish, so we're learning a lot as far as how the technology functions practically, how people want to see information."
CHARLOTTE, N.C. -- Some of my past car purchases were chock-full of the annoyances car buyers complain about: long back-and-forth dickering, loads of paperwork and even one condescending lesson in how to fill out the manufacturer's customer satisfaction survey -- top marks across the board, of course.