Retail

How to buy your next car in 31 minutes

November 03, 2014 05:00 AM
BLOG06_160129840_H1_-1_BQVPQMICBWVN.jpg Staff Reporter Amy Wilson covers auto retailing out of Atlanta for Automotive News.
Sonic: Time to make a deal

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"SOMETHING COMPLETELY DIFFERENT
Excerpts from our interviews with Scott Smith, Sonic President, and Jeff Dyke, Sonic executive vice president of operations and chief overseer of the rollout.
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Smith on this project being a "petri dish"
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Smith reflecting on how the new process differs from what he practiced as a salesman
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Dyke: "We're really not trying to sell anybody anything"
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Dyke on initial glitches
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Dyke on the results of the program
RETAIL_311039950_H2_-1_BZEIXMMAVMQA.jpg Smith: Launch has gone "surprisingly well."
Scott SmithSonic President

"It's out petri dish, so we're learning a lot as far as how the technology functions practically, how people want to see information."

CHARLOTTE, N.C. -- Some of my past car purchases were chock-full of the annoyances car buyers complain about: long back-and-forth dickering, loads of paperwork and even one condescending lesson in how to fill out the manufacturer's customer satisfaction survey -- top marks across the board, of course.

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