Manufacturing

'Made in Germany' loses more luster as BMW, Audi, M-B expand footprints

When an expansion at its South Carolina plant is complete by 2016, more BMWs will roll off the assembly lines there than from any other company plant in the world. (BLOOMBERG)
EB
By:
Elisabeth Behrmann Brendan Case
July 04, 2014 05:00 AM

“Made in Germany,” a hallmark of three of Europe's leading luxury automakers for years, is losing a little more of its exclusivity with BMW AG's decision to join rivals Audi and Mercedes-Benz and establish a manufacturing footprint in Mexico.

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