Q&A: Stadler confident Audi will keep lead over Mercedes despite product trough

Audi CEO Rupert Stadler is confident that his automaker will remain the world’s second-largest premium brand after BMW this year despite a product trough and a big challenge from fast-growing Mercedes-Benz. He explained why during an interview with Automobilwoche Editor Guido Reinking and Reporter Pia Krix. Automobilwoche is a sister publication of Automotive News Europe.