Acura who?
How Acura measures up to key competitors among consumers who plan to purchase a new vehicle in the next 12 months
| Advertising awareness | Purchasing consideration | ||
| Percentage of consumers who say they have recently seen the brand's advertising: | Percentage of consumers who say they would consider a given brand for their next vehicle purchase. | ||
| BMW | 22% | BMW | 11% |
| Mercedes-Benz | 20% | Mercedes-Benz | 11% |
| Audi | 18% | Audi | 10% |
| Lexus | 16% | Lexus | 9% |
| Volvo | 10% | Volvo | 8% |
| Acura | 6% | Acura | 7% |
| Source: YouGov Brand Index | |||
LOS ANGELES -- American Honda last week took a big symbolic step toward giving Acura a clearer direction by carving out a separate sales and marketing operation for the luxury brand.
