Did Chrysler Group's Ram truck brand just show the face of its next pickup?
In a new commercial that appeared during the final regular season NFL games, Ram threw in two images that show a pickup featuring the familiar Ram's head badge and a decidedly different nose. The images -- which appear onscreen for only a few of the spot's 30 seconds -- were first noticed by a commenter on the Chrysler-centric site Allpar.com.
The 30-second spot shows a pickup in a testing lab, and then shows the Ram brand head floating in from the right across the screen and taking its place at the center of a restyled grille. The image is slightly obfuscated by an oversized, superimposed spreadsheet.
The restyled nose, attached to what appears to be a black pickup, has a more streamlined look than the Ram's current fascia, albeit one that accentuates the chrome even more.
The image shows the pickup's cab with a more pinched greenhouse than the current model, a smaller, more slanted windscreen and a hood with a more predominant center bump.
Interestingly, the crosshair grille -- a holdover from design cues that predate Ram's 2009 separation from Dodge -- are gone as well.
