Old-school Rizza roars into the digital age

Rizza Cars CFO Dan McMillan: “The common trend in all of it is consumer empowerment. The consumer has more information than he did in the past and we have to be ready.”

May 20, 2013 05:00 AM

In an age when auto dealers are plunging into digital tools for marketing, store management and customer retention, Chicago's Rizza Cars has become a star practitioner.

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