Marketing

Nissan touts Nismo performance, wants more racing in U.S.

The expansion of the Nismo footprint, outlined today by CEO Carlos Ghosn, comes as the company tries to reinforce its new brand message of “innovation and excitement for all.” (Bloomberg)
HG
By:
Hans Greimel
February 26, 2013 05:00 AM

YOKOHAMA, Japan -- Nissan Motor Co. aims to buff its sporty image with a gleaming new headquarters for its Nismo tuner sub-brand, a return to Le Mans with an electrified racer and plans for an even higher performance Nismo-badged GT-R sports car.

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