Marketing

Jeep joins Olympics via USA Basketball sponsorship

The "Power Within" advertising campaign -- centered on the 2012 Wrangler Unlimited Altitude edition -- was an all-around effort that included social media, TV spots, digital content and community outreach.
VB
By:
Vince Bond Jr.
July 26, 2012 05:00 AM

Although Jeep doesn't have an advertising partnership with the Olympics, it will still have a major stake in London through its sponsorship of USA Basketball's men's and women's basketball squads.

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