Marketing

Sonic stunts turn young heads toward Chevy

MTV action-sports star and pro skateboarder Rob Dyrdek performs a 360-degree flip between two ramps in a modified production Chevrolet Sonic, one of several stunts that Chevrolet used in its Web-only Sonic launch.
MC
By:
Mike Colias
July 09, 2012 05:00 AM

DETROIT -- Last fall, Chevrolet's marketers were drawing up a promotional stunt for the launch of the Sonic subcompact that was so wild they decided they had better get the blessing of General Motors' top executives and corporate lawyers.

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