Open main menu
Search
Home
Europe
Canada
China
Return to homepage
Log in
Sign In
Subscribe
Return to homepage
Trump Tariffs
Trump Tariffs
Latest News
Latest News
Data Center
Data Center
Events
Events
Awards
Awards
Digital Edition
Digital Edition
Jobs Board
Jobs Board
Subscribe
Columns
Cadillac's 'avalanche of new product' should reverse sales slide
Share
Expand
The XTS sedan is a return to Cadillac's roots of “large luxury,” brand marketing chief Don Butler says
MC
By:
Mike Colias
May 22, 2012 05:00 AM
LOS ANGELES -- The sense of excitement (or is it relief?) is evident among Cadillac executives.
Featured Stories
Nissan could import up to 50% of next-gen Rogues to U.S. from Japan
Trump says new auto tariffs coming around April 2
Trump’s tariff threats cloud auto industry’s long-term outlook
How Damian Lillard Toyota rewrote the retail playbook and became customer retention champ
Latest News
VW’s sketches of upcoming entry-level EV show chunky styling
BYD’s Europe strategy takes shape, with new plants, PHEVs and upscale brands
Kia shows off EV4, a VW ID3 rival, amid push to double electric share
D.C.-area dealers association’s program proves to be pipeline for entry-level technicians
Sign up and get daily highlights from Automotive News delivered straight to your email inbox.
Sign Up
See More in Columns
Column: Why China’s manufacturing prowess is an existential threat to legacy automakers
Column: Caresoft looks inside Chinese vehicles and sees trouble for legacy automakers
Column: Despite Trump claims, Canada didn’t steal U.S. auto jobs
Column: A Trump tariff breather until March, but what happens in the meantime?
Staying current is easy with newsletters delivered straight to your inbox.
submit
Sign Up