Hyundai weighs new luxury subbrand for its showrooms

Some buyers of the 2012 Hyundai Genesis, shown, have dealers swap the Hyundai "H" badge for the optional winged badge.

By:

Ryan Beene

February 13, 2012 05:00 AM

Hyundai is looking at selling its rear-wheel-drive premium vehicles such as the Equus, Genesis sedan and Genesis Coupe under a new subbrand called Genesis.

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