Alfred Sloan once wrote in a letter to General Motors stockholders: "The quickest way to profit is to serve the customer in ways the customer wants to be served." A dramatic engine innovation at Chevrolet in 1929 proved his point.
Alfred Sloan once wrote in a letter to General Motors stockholders: "The quickest way to profit is to serve the customer in ways the customer wants to be served." A dramatic engine innovation at Chevrolet in 1929 proved his point.