Automakers

Joe Girard, a man for the record books, sold 13,001 Chevrolets in 15 years

Joe Girard, right, with his first customer, who is shown here buying another car in 1977, shortly before Girard's retirement.
AW
By:
AMY WILSON
October 31, 2011 05:00 AM
CHEVY'S TOP SALESMAN

Who: Joe Girard

Years of service: 1963-77

Where: Merollis Chevrolet in suburban Detroit

Sold: 13,001 Chevrolets, including 18 in 1 day

Quote: "What made Joe Girard was service, service, service — and I created the greatest advertising in the world, which was word of mouth."

Joe Girard says he can sell anything. But he soared into the record books selling Chevrolets -- 13,001 of them in just 15 years.

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