CategoryMarketing

Looking back: The 0% solution

After the Sept. 11, 2001, terrorist attacks, GM's Rick Wagoner hosted industry and Bush administration officials in a show of resolve. (In the background: UAW's Steve Yokich, Chrysler's Dieter Zetsche, and Ford's Bill Ford). The next day, GM announced its wildly effective Keep America Rolling campaign, widely praised for strengthening the economy. (REBECCA COOK)
DG
By:
Dave Guilford
September 05, 2011 05:00 AM

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